You love her, you hate her, either way you know her and you have talked about her at some point, that’s right, i’m talking about Taylor Swift. Taylor Swift had quite the 2016, having been name dropped in Kanye West’s song famous. In case you’ve been living under a rock and haven’t heard the song or seen the video i’ll drop the link below and here are the controversial lyrics:
“For all my southside ni**as that know me best
I feel like me and taylor might still have sex
Why? I made that b*tch famous (God d*mn)
I made that b*tch famous”
Now the Scandal here was not about Kanye name dropping Taylor Swift by anymeans, because according to Kanye West and his Wife Kim Kardashian West, Taylor Swift was made aware of the lyrics before he even recorded them. However According to Taylor she knew nothing of the line. So Kim Kardashian released the video footage of the conversation between Taylor and her husband Kanye, where she clearly gives him the green light for the name dropping song lyric. She turned it into a whole scandal, saying Kanye never told her she would be called a b*tch on the song. Taylor’s PR team quickly hopped into action with the 3 Major Function of public relations once Kim K “Exposed” her for her lies. The first thing her PR team did was craft a tweet to inform the public that Taylor was the victim. The tweet is Below.
In the same tweet they try to Persuade the public that Taylor is the Victim and that Kanye and Kim violated her privacy by recording the conversation and posting the video. Lastly Taylor’s PR team tried to integrate the fans by trying to appeal to their emotions by bringing up the fact that Kanye West embarassed Taylor Swift at the 2009 MTV Awards and if you want to see that you can click here.
The internet has changed the way public relations team react because they are allowed to react much faster than they would typically be able to if they had to get Taylor Swift in front of a camera to make a genuine statement, now all they have to do is work together to craft the perfect tweet, or instagram video, or snapchat video or even go live on periscope right from the comfort of her own home. It also makes it harder to control the damage that get’s done because once something is on the internet, it’s never really gone. Taylor Swift’s career will unfortunately or fortunately depending on who you ask, always come back to those two incidents with Kanye West, no matter how hard she tries to move on from it. If you’re interested in seeing what other media outlets had to say about the scandal, just click here for an excellent read by rolling stone.